INTRODUCTION TO MY MUSIC MAGAZINE

I have decided to create music magazine covering the indie music scene however as there are already a few magazines that cater for this genre such as NME and Kerrang, I have opted to take a slightly different angle , incorporating the vintage nostalgic feeling that is integral to the indie scene. The magazines that are in circulation at the moment do target an indie audience but I feel that their house styles could probably reflect the interests and styles of the indie scene more as the current magazines initially are more targeted to rock music fans and have adapted to suit indie tastes.


My research into current magazine readership and possible audience for my magazine showed that the current readers of NME and Kerrang ( The mainstream magazines that currently cater tor the indie audience) are very male orientated The number of male readers to female was almost double last year. I realise that if I were to target only a female audience to counteract this imbalance though the demand may be high it would cut off a large proportion of possible readers so I will attempt to make my magazine accessible to both a male and female readership.

My target audience for the magazine is young adults, between approximately 16 and 30 as these are the main listeners of indie music. I want to keep the magazine youthful but also reflect the attitudes and styles of my audience.

This outlines the possible contents of my music magaizine I
have developed it through my research and looking at what currently published magazines that cater for a similar audience as mine will be aimed at such as NME and kerrang.

band interviews
festival coverage
style feature
indie chart
upcoming events and gigs
new artists
"poster" pages

National Readership Survey
information on music magazines