EVERYONE has a personal ideology
yet NO ONE has a truly formal ideology.
this means that everyone has their own belief system and and the foundations upon which it is built however everyone's ideology is not exactly the same so cannot be placed truly under one exact group, like socialism ,capitalism, communism or anarchism.
in general though an ideology is a world view (a big overall way of looking at things), a system of values, attitudes and beliefs which an individual, group or society holds to be true or important.
political ideology is often usen to get a parties ideas across . It was used in an extreme way by the Nazi propaganda for example the belief that fair skinned people were most pure and better was feircly promoted and that jewish people were bad as shown in these posters ...
However ideology can be used positively in media to promote a lifestyle and aentice an audience . the photo's used often reflect how the magazine wants to be see and who they are targeting as an audience. The jack wills magazine "handbook" I feel does this particularly well.
http://www.jackwills.com/Default.aspx
http://www.jackwills.com/Default.aspx
it promotes the glamour and freedon , the lifestyle of a middle class youth.It shows this through the image the activities depicted everything about the images reflects the company's overall ideology
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