THIRD EDIT

CONTENTS LIST&FLATPLAN

NEWS.
Oasis split .
Florence and the Machine.
The Yeah Yeah Yeahs.
The Maccabees support Paul Mc Cartney.

FEATURES.

The Beatles ‘V’ the Rolling stones .

Coxons Jukebox.


UNDERGROUND
The Brent Flood

GIGS & EVENTS

“SUPERFAN” photobooth
The Digital.
Tom Jones & Mosin Ali .
Party People.

PULLOUTS.

Tom Jones & Mosin Ali
Danny Mac

STYLE.

Coxon’s jukebox style review
“People on the Streets”
CHARTS
Indie
Rock
Downloads

READERSHIP PROFILE

AUDIENCE REASEARCH

POSITIVE DEFINITION OF AN "INDIE KID" STEREOTYPE



Usually late teens to mid twenties. A name often used for an artistic individual who thinks, and sincerely cares about issues one wouldn't find in the mind of most adolescents. A rare breed.

Political junkies.
Bargain hunters.
All for organic (food, beauty and hygiene products, etc.)
A very thorough knowledge of independent music, but most enjoy a variety of genres.
Artistic and independent film buffs.
A deep love for all forms of art.
Most tend to be very witty, but this can come off as sarcastic and snobby.
In high school, Indie kids were/are a bit awkward, because they find it hard to communicate with those who don't have the same ideals. This doesn't mean that they won't talk to you. Conversation is well liked among the Indie, but their ever churning minds are rarely understood. This is where humor comes in, and Indie kids tend to be very clever individuals who can come up with a funny little quip almost instantly. A lot tend to pursue stand up comedy. Also, an Indie kid will talk your ear off, sew it back on, then talk some more if music comes in to the conversation.
Art is rooted deep within the heart of any Indie kid, and probably has been their entire life. Whether it be music, photography, writing, cinematography, painting, or any other art form that wasn't mentioned. Many become pretty successful artists later in life. The Green movement is also supported by almost all Indie kids. If art isn't their first passion, the earth is. The Indie style:
It's not uncommon to see Indie kids haunting antique shops and thrift stores, for they love all things vintage. Earthy colors, buttons, plain t-shirts, torn fabric, knitted items, denim jeans, and comfortable shoes are all seen in the Indie style of both sexes. Vintage looking jewellery is also popular among females, but something handmade or of sentimental value is often preferred. Indie kids do care about their appearance, they just don't obsess over it
All in all, an Indie kid doesn't need much to be happy. Good friends, good music, good food, good conversation, and good laughs. True bliss. A simplicity that this world seems to lack.

MUSIC MAGAZINE FRONT COVER 1st edit

FONTS AND MAGAZINE MASTHEAD

EDITED PHOTOGRAPHS

INTRODUCTION TO MY MUSIC MAGAZINE

I have decided to create music magazine covering the indie music scene however as there are already a few magazines that cater for this genre such as NME and Kerrang, I have opted to take a slightly different angle , incorporating the vintage nostalgic feeling that is integral to the indie scene. The magazines that are in circulation at the moment do target an indie audience but I feel that their house styles could probably reflect the interests and styles of the indie scene more as the current magazines initially are more targeted to rock music fans and have adapted to suit indie tastes.


My research into current magazine readership and possible audience for my magazine showed that the current readers of NME and Kerrang ( The mainstream magazines that currently cater tor the indie audience) are very male orientated The number of male readers to female was almost double last year. I realise that if I were to target only a female audience to counteract this imbalance though the demand may be high it would cut off a large proportion of possible readers so I will attempt to make my magazine accessible to both a male and female readership.

My target audience for the magazine is young adults, between approximately 16 and 30 as these are the main listeners of indie music. I want to keep the magazine youthful but also reflect the attitudes and styles of my audience.

This outlines the possible contents of my music magaizine I
have developed it through my research and looking at what currently published magazines that cater for a similar audience as mine will be aimed at such as NME and kerrang.

band interviews
festival coverage
style feature
indie chart
upcoming events and gigs
new artists
"poster" pages

National Readership Survey
information on music magazines

ANALYSIS

NME Cover Analysis

The page is laid out with a main feature article photo of two rockstars a menu strip and a masthead in the left third and headline across the lower half of the cover. There is also a kicker across the top to inform you that this is a "special issue".

This layout is quite typical of a music magazine front cover with most magazines being produced in a similar template. The masthead (title of the magazine) is at the top as our eye would naturally fall there first, on this magazine the title 'NME' is in the top left. This is a particularly effective layout technique as it means it falls in the left third.

The left third of a magazine cover is particularly important in selling magazines as when they are displayed this is often this is often the only part of the issue that is on view when magazines are displayed in shops so it needs to be recognisable and eye catching. The menu strip is in this third so that possible audience could want to read more as they can see the featured articles and pieces as they are in clear view.
There are two images on the NME cover, the feature article photograph and secondary image which links in with both the secondary lead and is mirrored in the kicker at the top of the page. The feature article photo shows the front men of “the Kaisers and the Foos”. Their body language is quite casual and suggests a camaraderie between them linking to the headline which states they “rock together”
The secondary image is of fans at a concert or festival it both links with the secondary lead and frames the main image; this creates a particularly effective layout and also could make the main article seem like something to “shout about” as it seems the fans are cheering for the people in the main image.

The language used on this coverpage is also very eyecatching and reflective of the rock genre, in the menu strip the onomatopia is used the kicker shouts "chaaaarge" and uses  language to keep to the theme of the magazine such as "crashing" and "madness" this attracts the target audience as the rock genre in general is seen to have a "do what you like" and "free" attitude this ideology which the magazine is portraying appeals to the feeling of the audience wanting to emulate thier idols and keep there own values and interests, they want the "wild" lifestyle of the rockstars that is shown in the magazine.

The fonts used are mainly capital letters which gives an impression of something loud the lettering ‘shouts’ the information which is reflective of the rock stereotype that the magazine is aimed at. The colour scheme of red yellow and black is really bold but basic , the colours are neither masculine nor feminine so it can appeal to a wider audience and the block colours are eye catching giving the magazine a fresh look.

HOUSE STYLE AND DESIGN

IDEOLOGY

EVERYONE is effected by ideology
EVERYONE has a personal ideology
yet NO ONE has a truly formal ideology.
this means that everyone has their own belief system and and the foundations upon which it is built however everyone's ideology is not exactly the same so cannot be placed truly under one exact group, like socialism ,capitalism, communism or anarchism.

in general though an ideology is a world view (a big overall way of looking at things), a system of values, attitudes and beliefs which an individual, group or society holds to be true or important.

political ideology is often usen to get a parties ideas across . It was used in an extreme way by the Nazi propaganda  for example the belief that fair skinned people were most pure and better was feircly promoted  and that jewish people were bad as shown in these posters ...

However ideology can be used positively in media to promote a lifestyle and aentice an audience . the photo's used often reflect how the magazine wants to be see and who they are targeting as an audience. The jack wills magazine "handbook" I feel does this particularly well.  
http://www.jackwills.com/Default.aspx

it promotes the glamour and freedon , the lifestyle of a middle class youth.It shows this through the image the activities depicted everything about the images reflects the company's overall ideology

AUDIENCE

MUSIC MAGAZINE AUDIENCE QUESTIONNAIRE

I developed this questionairre to analyse possible audience for my magazine,
it includes questions which could help me find aniche market based on age, gender , taste and social status.

1. Male  /  Female 





2. How old are you? 1-15 / 16-21/ 22-40/ 40+





3. What is the most important thing in your life?





4. Who do you think influences/have influenced you most?

Parents/ Family /Friends/ Celebrity/ Teachers





5. In what capacity are you currently employed? Full time/ Part time/ Student





6. What is your job description if you are employed ?





7. How would you describe your music taste?





8. How much would you say you spend a year on buying music, CDs, downloads, etc?





9. How often do you listen to music?





10. Would you say that music plays an important role in your life?





11. Who are you listening to at the moment?





12. What is your all time favourite music artist?





13. Who would you say inspires you musically?





14. Do you enjoy seeing gigs and live acts?





15. What item of clothing could you not live without?





16. How would you describe your style?





17. Have you ever been to a music festival?





18. What aspirations do you have in life?





19. In 10 years time what would you like to be doing?





20. What do you like to do in your free time?





21. Where do you like to shop?





22. Who would you say is your style icon?





23. What colours would you associate with indie music?





24. What would you like to see in a music magazine that is based on the indie genre?





25. Which would you / do you read?



The Sun  /  The Mirror  /  The Telegraph  /  The Times   /  The Daily Mail

REPRESENTATION AND MEDIATION

STEREOTYPING STUDY

In this study I researched stereotyping.

I found that stereotyping is often based on four things;
Behaviour
Fits the medium
Real Vs. Imaginary
Appearance

Stereotyping happens when people make a judgement on someone and put them in a group or label them... it occcurs subconciously and can be formed through people seeing a 'feature' in another that they think could be the cause of how they are. Another way stereotypes are formed is through the repatition of an (often negative) impression so much so that it actually warps the truth, this form of representing a stereotype is particularly present in the media for example in the media there are frequently stories of "chavs" and "hoodies" involved in violence so when people see someone dressed this way they automatically think of the stories and make a judgement on the person.
Stereotyping is a generalisation , people make their judgement on the "absolute" or extreme and then generalise people in the same category without seeing the the full spectrum.
how we stereotype people is decribed through implicit personality theory ;
As humans we use our own unique storehouse of knowledge about people when we judge them.

Our past experience is more important than the true features of the actual personality that we are judging – traits exist more in the eye of the beholder than in reality.

Stereotyping is based on assumption theye are not actual people, there is no quintissential "emo" or "chav" that conforms to every connotation that that group holds in the eyes of the general public however there are many people given these stereotypes because of one of these four main things.

some componants can build up stereotypes such as associations for example the hoody has become something which people associate with criminals and gangs it has so people often stereotype people who wear hoodies as "bad".

There are also a kind of more traditional stereotype in gender and age stereotyping. Women in particular are placed into many stereotypes within the media for example , femme fatale, working girl, yummy mummy etc

age is another brand of stereotyping , old people are often portrayed negatively as "grumpy" and often slightly mad through comedy shows and other medias.

Stereotyping is often seen as something negative however this is not always the case sometimes it is used to the advantage of the person concerned and sometimes an image of someone or something is created specifically to conform with the conventions of a partcular stereotype.This use of stereotyping as a media technique oftenoccurs when bands or celebrities are being publisised. for example I looked at images of Angelina Jolie  in relation to stereotyping in the media...

This image portrays Angelina Jolie as a  stereotypical modern beauty icon. Her facial expression is oozing with seductive femininity , running her tongue along her lips making eye contact with the camera through a sideways glance.This sexy female persona echoes the  "movie star" sex kitten stereotype portrayed by people like marylin monroe and bridget bardot. This image however connotes another side to Jolie through her maasculine hairstyle pulled back off her face and large brimmed cowboy hat , portraying her in the modern light of an edgy beauty icon rather than a more classic one.

Here Angelina is portrayed as a very maternal person  her hand is on her pregnant stomach and she haz a warm and smiling facial expression, her dress is in a muted green colour which could symbolise her "natural" beauty. She also looks very glamorous in a long gown on the red carpet she looks protected by Brad Pitt him leaning in towards her, enhancing their couple status but also in control and independant. This image portrays an almost archetypal yummy mummy .